77 Diamonds was founded in 2005 by longtime friends Vadim Weinig and Tobias Kormind – combining Weinig’s heritage in a family diamond-trading business with Kormind’s background in finance and online luxury retail.

From the very beginning, the aim was to modernise the diamond industry: sourcing stones directly (with access to roughly 80% of the world’s diamonds), bypassing traditional intermediaries, and crafting jewellery to order.

It launched as a purely online jeweller, offering bespoke engagement rings and diamond pieces at substantially lower mark-ups than high-street jewellers.

In 2013, it opened a showroom and workshop in London’s Mayfair, signalling a transition from online-only to a physical presence combining traditional craftsmanship with modern luxury.

Today the brand is widely regarded as a pioneer in making high-quality, ethically sourced diamond jewellery accessible, balancing craftsmanship, transparency and value.

And now, here’s your chance to win an exceptional example of that philosophy: the 77 Diamonds Tea Necklace.

This understated necklace, handcrafted in 18k yellow gold and set with 12 round brilliant diamonds, captures the essence of refined elegance. Its minimalist silhouette is versatile enough to elevate your daytime outfit and sophisticated enough to complete a polished evening look.

Valued at £1,500, the Tea Necklace is more than an accessory – it’s a piece designed to last a lifetime.