Gap is a globally recognised brand known for its authentic, American-inspired clothing at great value, and made with hand-me-down quality.

Every season, customers can discover iconic denim, Gap logo T-shirts and hoodies, timeless chinos, footwear, accessories and the softest everyday staples for men, women and kids.

Founded in San Francisco in 1969, Gap champions originality by creating much-loved, great-quality wardrobe essentials and delivering culturally relevant experiences that celebrate individuality, inclusivity and diverse ideas that transcend generations, geographies and genders.

The new ‘Feels like Gap’ spring 2025 campaign features actor Parker Posey and a cast of dancers celebrating a collection of its softest essentials. The concept is simple: when you feel comfortable, you move unapologetically – and dance to your own rhythm.

The collection includes seriously comfortable lived-in tees and long sleeve tops, classic chinos with fits that move freely, and everyday wardrobe favourites designed to be relaxed and easy, washed to give a soft hand feel that’s comfortable and luxurious

Plus Gap’s UltraSoft denim is effortlessly light as it’s made from the brand’s trademarked Tencel blend.

Gap’s flagship store is located on 120 Oxford Street, London. Five other UK Gap stores and more than 25 Gap concessions can be found in Next stores across the country, plus Gap’s full collection can be shopped on gap.co.uk, with next day Click & Collect options available to any Gap or Next store. Discover more at @ukgap on Instagram or read Our Story.