Hayfever sufferer? Help is at hand – TheraTears® eye drops bring respite to thousands of those who are affected by the many different types. And in celebration of their new product launch, TheraTears® Hayfever Relief, the brand is giving away a pair of women’s Ray-Ban Sunglasses, worth £130, to one lucky winner!

The British springtime is a beautiful time of year. The skies turn blue, trees burst into blossom, and the world starts to feel alive again. But for around one in four, that fresh spring air also brings the first sneeze of hayfever season.

Pollen levels in the UK are climbing year-on-year due to warmer springs and longer growing seasons. In fact, research from the Met Office shows that the pollen season now starts up to 20 days earlier than it did in the 1990s*, while the charity Allergy UK estimates that more than 40% of Brits** now experience hayfever symptoms.

Hitting the shelves just as the first pollen hits are TheraTears® Hayfever Relief eye drops. As the longer days draw people outside, their eyes come into direct contact with airborne allergens. While many people treat their nasal issues, some of the most miserable hayfever symptoms are felt in the eyes. TheraTears Hayfever Relief eye drops contain the active ingredient Sodium Cromoglicate***, which treats allergy symptoms by preventing the release of histamine. The bold standout packaging also provides clarity and reassurance for hayfever sufferers looking for an effective eye drop for their symptoms.

TheraTears® Hayfever Relief eye drops also boast the first and only 5-in-1 hayfever product that benefits users in five key ways: relieving itching, calming soreness, reducing redness, alleviating watering and reducing inflammation. Think of it as a small bottle of soothing relief.

“Allergens and pollen are all around us and this is difficult to control, but there are things you can do to help you better cope,” says optometrist Mark Holloway from Dronfield’s Thomas & Holloway Opticians. “Wash hands regularly and avoid touching your eyes, while wearing sunglasses or glasses may also provide a measure of protection from pollen in the air. Then there’s antihistamine eye drops, that can help alleviate symptoms such as redness and itching, which makes hayfever so hard to deal with.”

“The latest product in the TheraTears® range has been developed in response to our eyes dealing with an ever-growing assault of allergens”, says Stephanie Krikorian of Prestige Consumer Healthcare. “TheraTears® Hayfever Relief eye drops provide relief from itching, soreness and redness, and are ideal during the spring months when hayfever starts to rear its head again.”

Face pollen season armed with TheraTears® Hayfever Relief eye drops – available in the eyecare aisle in Boots and in the allergy aisle in Tesco from April 2026.