Beyond Retro, the cult vintage retailer, has just launched its latest innovation: the Pennant bag – an upcycled shopper designed as the ultimate “bag for life.” And we’ve teamed up with them to give you the chance to win one.

In true Beyond Retro fashion, the Pennant bag is crafted entirely from pre-loved denim, each piece laser-etched in-house as a sustainable alternative to printing. The result? A bag that’s as stylish as it is eco-conscious – giving discarded fabrics new life while reducing textile waste.

Every Beyond Retro store carries its own unique design, inspired by its home city. From London, Brighton, Bristol, Cardiff, and Cambridge to Helsinki, Turku, Göteborg, Uppsala, and Stockholm, each tote doubles as a collectible emblem of place and community.

The Pennant reimagines the tired tourist tote into something altogether fresher – one-of-a-kind souvenirs with a sustainable twist.

“Beyond Retro has always been about reimagining the old into something new and relevant,” explains Kate Peters. “The Pennant bag is our playful, sustainable twist on tourist merch – a bag you’ll want to carry every day, that’s also good for the planet.”

Crafted in limited runs, no two bags are identical thanks to their upcycled origins. Each piece embodies Beyond Retro’s circular fashion ethos – practical, collectible, and cool enough to sling over your shoulder day in, day out.

The collection is available now, exclusively in-store – but we’ve secured a ‘London’ one to give away. For your chance to win it, just answer the simple question.