Your grandmother was right. Brushing you hair each night with a good hairbrush is great for hair and scalp health. How so? Well, it works natural oils from root to tip, while smoothing the cuticle; as Altesse Studio reported after a study into the benefits of hairbrushing experienced by their customers: ‘94% observed smoothness, with less frizz; 92% reported improved hair shine and 85% observed a significant reduction in hair breakage and loss.’

How can a brush be worth £395, we hear you chorus…? Well, this really is an artisan product, made by hand using 19th century manufacturing techniques, from shaping the olive wood brush to stacking the tufted bristles. Those are composed of boar bristle – a natural by-product – which is composed of keratin, and the only fibre which provides genuine benefits to hair health. As the wording in the beautiful mirrored box exhorts: ‘Take Your Hair Routine to the Next Level.’ (There’s a how-to, in order to achieve just that, too.)

The winner’s hand-made brush will come with a numbered certificate of authenticity, and if at any point over the decades it becomes damaged, Altesse Studio will repair the brush. The brand describes brush-making as ‘an art form’ – and we honestly agree. As Julia Tissot-Gaillard, sixth-generation brush maker and the firm’s CEO, explains: ‘We use our ancestral know how… and apply the learnings of almost 150 years of brush-making to design beautiful performance-driven brushes.’